Business

THE SANTA ROSA PLATEAU ECOLOGICAL RESERVE, Calif. — The scientist traipses to a pond wearing rubber boots but he doesn’t enter the water. Instead, Brad Hollingsworth squats next to its…

It’s been a busy week for Cracker Barrel Old Country Store’s marketing team. The restaurant chain announced a rebrand and new logo last week, faced widespread criticism from social media…

Google has eliminated more than one-third of its managers overseeing small teams, an executive told employees last week, as the company continues its focus on efficiencies across the organization. “Right…

Uncle Herschel is returning to the Cracker Barrel chair. After online outrage by conservatives who accused the country-themed restaurant chain of changing its values or going “woke” when it rolled…

Flowers, succulents and Formula One race cars helped fuel a 12% revenue bump for Lego during the first half of the year. The company reported a record 34.6 billion Danish…

Frontier Airlines is going after customers of Spirit Airlines, whose financial footing has gotten so shaky in recent weeks that it warned earlier this month it might not be able…

U.S. taxpayers are now the largest shareholders in Intel. What comes next isn’t so clear. The Trump administration announced Friday that the government had taken a 10% stake in the…

Summer camp: It’s for munching on s’mores, seizing victory in tug-of-war and making lifelong friends. For this group of successful businesswomen, though, it’s also about trading tactical advice about managing…

From American Eagle to Swatch, brands appear to be making a lot of blunders lately. When actress Sydney Sweeney’s jeans campaign came out last month, critics lambasted the wordplay of…

Cracker Barrel tried to reassure customers Monday that its values have remained the same after it received criticism following a new logo reveal and general brand refresh. The company promised…